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Local First! Finding Marketing Strategies Amid Disruption

Pearle Vision’s head of marketing, Doug Zarkin, recently spoke with Franchise Update magazine to discuss how COVID-19 has pushed franchise consumer markets to shift their typical strategies to more creative than usual to genuinely engage and serve customers. In the Q1 issue, Zarkin details how Pearle Vision adapted its priorities and marketing approach amid the global pandemic.

Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign

Award in Sustained Success Category is Pearle Vision’s Fourth Effie in Six Years  Pearle Vision was awarded the Bronze Effie in the Sustained Success category during the 2020 Virtual Ideas That Work: Effie US Summit & Awards Gala. This is the brand’s first Effie in the Sustained Success category and its fourth Effie in six years.   In addition, for the fifth consecutive year, Pearle Vision was a finalist in the Health Care Services category and for […] Read More

Pearle Vision®’s Ignite Program Featured in Vision Monday’s “Dealmaking” Issue

An article in the new issue of Vision Monday gives an update on Pearle Vision’s Ignite program, which allows independent optometric practice owners to convert their locations to Pearle Vision EyeCare Centers. In the article, Pearle Vision General Manager Alex Wilkes says the brand has opened 11 new franchised locations since March and expects to […] Read More

Pearle Vision® Featured in Media Coverage of COVID-19’s Effects on the Optical Industry

Pearle Vision has been featured in several media outlets recently, with a focus on changes the brand made to help current licensed owners during COVID-19, and how the independent doctors at or next to Pearle Vision adapted to care for patients throughout the pandemic. Coverage included: A Franchise Times article, “Bricks & mortar franchises find […] Read More

Pearle Vision Earns a Second Consecutive Women’s Choice Award

The Women’s Choice Award® has recognized Pearle Vision as top in its category for exceptional customer recommendation ratings for the second year in a row. In both 2019 and 2020, nine out of 10 female customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. […] Read More


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