Pearle Vision is more than a business opportunity. It gives owners a chance to make a difference in the places they call home. By getting involved and giving our time and money to a good cause, we’re providing a brighter outlook for the communities we serve.
In 2019, Pearle Vision joined forces with the global vision care nonprofit OneSight to bring high-quality eye care to children in need through a new program called ABSee. Powered by Pearle Vision and OneSight, ABSee is bringing no-cost access to eye care and eyewear to students in neighborhoods across North America where Pearle Vision EyeCare Centers are located.
Pearle Vision and OneSight share a unique understanding of how critical it is to have access to high-quality eye care for children to unlock their potential and achieve their dreams. Because approximately 80 percent of learning is visual for children, it can become a challenge for students with vision problems to achieve their full potential in school and in life.
The American Optometric Association reports that one in four school-age children in the U.S. has an undiagnosed vision problem. However, the need at ABSee clinics has been documented to be much higher — more than 80% — because the schools are in lower socioeconomic communities, which are often underserved.
Pearle Vision is one of many well-known brands that have been intentional about corporate citizenship in recent years, and Americans approve. A 2018 Accenture survey1 of 30,000 consumers showed broad support for brands that embrace social change initiatives. Sixty-three percent of respondents said they prefer to buy goods and services from companies that stand for a shared purpose that aligns with their personal values and beliefs.
Franchise owners, in particular, possess a unique opportunity to serve their respective communities under one brand name. The same list of attributes that makes a franchise attractive to potential franchisees – a national marketing program, buying power, established technology and support systems – also gives owners the ability to make a greater positive impact by joining forces and sharing resources.
Pearle Vision’s licensed owners have a long history of giving back to the communities in which their EyeCare Centers are located, and that has become not only central to the corporate culture, but also something that attracts like-minded people to the brand. In fact, Dr. Stanley Pearle founded the company on a commitment to put caring for people first, and that is reflected in the brand’s iconic slogan, “Nobody cares for eyes more than Pearle.”
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1 “From Me to We: The Rise of the Purpose-led Brand,” Accenture Strategy Global Consumer Pulse Research, 2018 survey.