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Local First! Finding Marketing Strategies Amid Disruption

Two people sitting at a conference table looking at documents.

Pearle Vision’s head of marketing, Doug Zarkin, recently spoke with Franchise Update magazine to discuss how COVID-19 has pushed franchise consumer markets to shift their typical strategies to more creative than usual to genuinely engage and serve customers. In the Q1 issue, Zarkin details how Pearle Vision adapted its priorities and marketing approach amid the global pandemic.


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