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Pearle Vision and NEXCOM Partner to Bring Optical Stores to Naval Bases

The first-of-its-kind partnership is a unique alternate growth channel for the optical retailer. MASON, Ohio (August 20, 2019) — Pearle Vision and the Navy Exchange Service Command (NEXCOM) have partnered to bring national optical retail centers to naval bases in Virginia Beach, Va., San Diego, Calif., and Groton, Conn., with the opportunity to expand to […]

Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign

Award in Branded Content Category is Pearle’s 3rd Effie in 4 years Pearle Vision was awarded the Bronze Effie in the Branded Content category at the 50th Annual North American Effie Awards Gala on May 30. This is the brand’s first Effie in the highly competitive Branded Content category and the third Effie in four […] Read More

Female Customers’ High Recommendations Earn Pearle Vision the Women’s Choice Award

Female customers are extremely satisfied with the eye care they receive at Pearle Vision®, according to a survey conducted by the Women’s Choice Award®. Nine out of 10 women customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. As a result of that high […] Read More

Pearle Vision’s Doug Zarkin featured in Franchising USA

In a new article by Pearle Vision Vice President Doug Zarkin, the head of marketing, he says that franchises interested in partnering with a celebrity consider three factors:   Will it resonate with audiences in different geographic markets?   Will it shape desirable customer perceptions?   How will the partnership reflect on the brand? Click […] Read More

Succession Planning for Franchise Owners

Mike Arends, Licensed Owner of Pearle Vision franchises in Minnesota and South Dakota, was pleasantly surprised when his daughters decided to follow in his footsteps and take over the family business. In about a year, daughters Jessy and Maggie will become co-owners with their dad and his business partner. How do franchisees go about creating […] Read More


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