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Marketing Program

With Pearle Vision, You’ll Be Programmed For Success.

Our robust consumer marketing program helps drive traffic to our stores and boost brand sales.

Consumer Marketing Program

Pearle Vision is a valuable brand name that has earned consumer trust and confidence for more than five decades. As a premium brand founded by a doctor, we are deeply committed to putting the patient first, which differentiates us from optical retail brands that put more emphasis on their promotional and discounted offers. Our ability to attract new patients to your EyeCare Center, as well as to help you retain and maximize the lifetime value of your existing patients, is unique and can help you remain competitive in the marketplace.

The Pearle Vision Difference

A Premium Approach

When low-cost competitors enter an industry, you can either compete by engaging in a race to the bottom in terms of prices and service, or you can stake out a premium position within the industry by striving to offer better service, better products, better variety, and a better customer experience. “Pearle Vision has established itself as a premium optical brand and markets itself as such,” says General Manager Alex Wilkes.

Promoting Pearle Vision

Our $30 million annual consumer marketing budget allows us to promote the national brand, which has led to Pearle Vision being nominated for prestigious Effie Awards six years in a row. The Effie is a global symbol of excellence in marketing effectiveness.

Marketing for Local Markets

A portion of Pearle Vision’s consumer marketing budget is allocated for local marketing efforts. Franchise owners also may supplement marketing on the local level with brand-approved marketing. Franchise owners are supported at the local level by field marketing managers.

“There’s no amount of money that we could spend that would give the brand value that Pearle Vision has in the marketplace.”

Bill Noble
Multi-unit owner of
70 EyeCare Centers

Learn More About What Makes Pearle Vision Such A Promising Opportunity.

Get our complimentary, in-depth Franchise Summary and get in touch with a Pearle Vision franchise representative today!

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