Our robust consumer marketing program helps drive traffic to our stores and boost brand sales.
When low-cost competitors enter an industry, you can either compete by engaging in a race to the bottom in terms of prices and service, or you can stake out a premium position within the industry by striving to offer better service, better products, better variety, and a better customer experience. “Pearle Vision has established itself as a premium optical brand and markets itself as such,” says General Manager Alex Wilkes.
Our $30 million annual consumer marketing budget allows us to promote the national brand, which has led to Pearle Vision being nominated for prestigious Effie Awards six years in a row. The Effie is a global symbol of excellence in marketing effectiveness.
A portion of Pearle Vision’s consumer marketing budget is allocated for local marketing efforts. Franchise owners also may supplement marketing on the local level with brand-approved marketing. Franchise owners are supported at the local level by field marketing managers.
“There’s no amount of money that we could spend that would give the brand value that Pearle Vision has in the marketplace.”
Multi-unit owner of
70 EyeCare Centers
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