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Female Customers’ High Recommendations Earn Pearle Vision the Women’s Choice Award

Female customers are extremely satisfied with the eye care they receive at Pearle Vision®, according to a survey conducted by the Women’s Choice Award®. Nine out of 10 women customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. As a result of that high […]

Check Out Marketing Webinar With Pearle Vision’s Doug Zarkin

Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed lessons learned in working with […] Read More

Pearle Vision General Manager Alex Wilkes Discusses the Brand’s Future in Corporate Optometry Today! Interview

In a new interview with Corporate Optometry Today!, Pearle Vision General Manager Alex Wilkes talks about what’s new, what’s coming next and how franchising is changing. In the article, Wilkes says the brand’s goal is, “To help our franchisees — whether a new location or converted independent practices via the new Ignite program — maintain […] Read More

Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand

Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article. Read More

Pearle Vision®’s Ignite Program Featured in Vision Monday

Pearle Vision Ignite offers an unparalleled opportunity designed exclusively for independent practice owners to strengthen their business Pearle Vision is committed to growing its brand in new communities across the nation where more patients can receive holistic, genuine eye care. One such example of this commitment is Ignite, a conversion program for independent optometry practices. […] Read More


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