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Pearle Vision General Manager Alex Wilkes Discusses the Brand’s Future in Corporate Optometry Today! Interview

In a new interview with Corporate Optometry Today!, Pearle Vision General Manager Alex Wilkes talks about what’s new, what’s coming next and how franchising is changing.

In the article, Wilkes says the brand’s goal is, “To help our franchisees — whether a new location or converted independent practices via the new Ignite program — maintain strong margins and increase sales volumes.”

Read the full article here.

Alex Wilkes image and magazine layout shot from Corporate Optometry Today! Interview


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