Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand

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Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand

Doug Zarkin, VP of Marketing

Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand.

Click here to download the article.

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Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand

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Learn More About What Makes Pearle Vision Such A Promising Opportunity