Pearle Vision and NEXCOM Partner to Bring Optical Stores to Naval Bases
The first-of-its-kind partnership is a unique alternate growth channel for the optical retailer.
MASON, Ohio (August 20, 2019) — Pearle Vision and the Navy Exchange Service Command (NEXCOM) have partnered to bring national optical retail centers to naval bases in Virginia Beach, Va., San Diego, Calif., and Groton, Conn., with the opportunity to expand to additional bases in the future. This is Pearle Vision’s first partnership with a military organization and NEXCOM’s first partnership with a national optical retailer.
“Pearle Vision’s partnership with NEXCOM represents a win-win opportunity for both our brand and for the patrons served by NEXCOM,” said Alex Wilkes, General Manager for Pearle Vision. “We are pleased to be able to create this new, alternate channel with exciting potential for growth, and we also are proud to support NEXCOM’s commitment to providing valuable, quality products and services to the military personnel at these three naval bases.”
NEXCOM brings a breadth of goods and services to naval bases to enhance the quality of life for active-duty military, retirees, reservists and their families. The Pearle Vision partnership complements NEXCOM’s strategy to provide value to its patrons through partnerships with national brands such as Wendy’s, Chili’s, Apple, Pandora and UPS.
“This contract with Pearle Vision will support our mission to enhance the quality of life for our military members and their families stationed at these Naval bases,” said Greg Thomas, Senior Vice President, Store Operations, NEXCOM.
The three corporately owned Pearle Vision EyeCare Centers will open between late August and September. The EyeCare Centers on base will be open to those with a military ID, and online eye exam scheduling will be available at pearlevision.com.
The new Pearle Vision EyeCare Centers will feature a selection of premium eyeglass frames and contact lenses. Following the Pearle Vision model of having eye doctors and retail under one roof, the centers will have optometrists on-site. The EyeCare Centers will accept Tricare and other national insurance plans.
The Navy Exchange Service Command (NEXCOM) is one of 11 commands under Commander, NAVSUP. NEXCOM oversees 100 Navy Exchange (NEX) facilities and nearly 300 stores worldwide, 39 Navy Lodges, the Ships Store Program, the Uniform Program Management Office, the Navy Clothing and Textile Research Facility and the Telecommunications Program Office. NEXCOM’s mission is to provide authorized customer’s quality goods and services at a savings and to support Navy quality of life programs for active duty military, retirees, reservists and their families. NEXs and Navy Lodges operate primarily as a non-appropriated fund (NAF) business instrumentality. NEX revenues generated are used to support Navy Morale, Welfare, and Recreation (MWR) programs. Since 1946, NEXCOM has given $3.6 billion to Navy MWR quality of life programs.
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