Why We Believe Pearle Vision® Is a Great Addition to an Investor’s Portfolio
Pearle Vision’s proven business model is designed to simplify management of an optical store —or multiple stores.
We believe a Pearle Vision franchise can be a strong addition to an investor’s portfolio because it is part of a trusted, established brand; the business model is scalable; support is available from the corporate level; and the optical industry is sustainable due to the aging population, according to the global auditing firm Deloitte.
Trusted, Established Brand
Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who was committed to providing his patients with both comprehensive eye care and convenience. In the 1980s, Pearle began selling franchises to optometrists, opticians and investors who were interested in following that business model of taking care of patients and offering the ease of a retail operation under one roof.
The approach resonates with consumers, who have rated Pearle Vision the top optical brand for doctor quality perception.1The tagline “Nobody cares for eyes more than Pearle” has become an iconic slogan that still rings true today.
Scalable Business Model
Pearle Vision’s insurance and billing systems, buying power and corporate support can help enable licensed owners to build a scalable optical business quickly and efficiently. Streamlined operations also may make it easier for licensed owners to manage multiple locations. Multi-unit owners frequently tout the brand’s back-end systems for claims processing, billing and payment services when they talk about why Pearle Vision has been a strong investment for them.
Licensed owners also say they appreciate the established supply chain. With more than 500 EyeCare Centers across North America, Pearle Vision wields strong buying power and negotiates discounts from vendors. And licensed owners carry some of the industry’s most fashionable and popular eyewear brands, including Ray-Ban, Persol and Oakley, in their EyeCare Centers.
From the time new licensed owners sign to become franchisees at Pearle Vision, they benefit from the brand’s substantial corporate support systems. Even as a new EyeCare Center is being built, the company provides full-service real estate support to facilitate site selection, market development, store design, construction and turnkey project management.
The brand also provides dedicated business consultants to coach and counsel licensed owners as they endeavor to grow their businesses.
Additionally, all licensed owners benefit from Pearle Vision’s $35 million annual investment in consumer marketing across North America. Television advertising, local events, social media strategy and comprehensive local marketing tools are all designed to help attract customers to their local EyeCare Centers.
The healthcare industry is not only sustainable but also expected to grow, according to global auditing firm Deloitte, which notes 11.6 percent of the world’s population is age 65 or older and per-person healthcare spending is expected to grow at 5.4 percent annually through 2022. As the population ages, vision care becomes more critical and more people are likely to require glasses. The need for good health and eye care is constant even in a fluctuating economy.
Although it is a healthcare franchise, you do not need a medical background to become a Pearle Vision licensed owner. Investors who are interested in becoming Pearle Vision licensed owners can pursue the opportunity with confidence in the brand and the breadth of corporate support systems it provides. To learn more about the Pearle Vision franchise opportunity, call 1-800-PEARLE-1.
1According to a Millward Brown December 2017 Optical Retail Tracker.
This is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A. and Canada, we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A., provinces in Canada, and other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states/provinces, we will not offer you a franchise unless and until we have complied with applicable legal requirements in your state. This information about our franchise opportunity is intended solely for residents of the United States and Canada.