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Retail Industry Publication Highlights Pearle Vision’s Branding Success Story

Retail & Restaurant Facility Business magazine featured Pearle Vision’s focused, patient-centered messaging

An exterior view of a Pearle Vision location in a shopping center

In a new feature article, Retail & Restaurant Facility Business magazine highlighted how Pearle Vision has successfully branded itself as the neighborhood destination for patients focused on quality health outcomes and genuine eye care.

“The focus of our rebranding was centered on earning patient trust by showcasing our commitment to genuine eye care,” says Alex Wilkes, general manager of Pearle Vision. “We are a brand that deeply cares about taking care of your vision — a brand that was founded by a doctor with the premise: take care of the people and take care of the patients. We stand for exceptional quality of care versus other optical retail brands that play much more into the value segment.”

Read the full feature at Retail & Restaurant Facility Business magazine.

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This article is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A. and certain other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable franchise investment law requirements in your jurisdiction.


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