Recent Franchise Industry Article Features Pearle Vision’s Alex Wilkes
Shares how the brand’s strategic marketing efforts effectively target and connect with patients to drive traffic in local markets
In its third quarter issue, Franchise Update and its associated web-based publication, Franchising.com, ran a cover story that featured proven tips from several franchisors on targeting and connecting with customers. It included poignant input from Pearle Vision’s senior vice president and general manager Alex Wilkes. Wilkes shared several aspects of Pearle Vision’s strategic marketing efforts that the brand leads on both local and national levels, including a determined focus on building trust with its primary customer, which it has profiled as the chief health officer.
“We have a comprehensive database and do personalized offers,” he says. “We are very scientific and have a robust customer relationship management program for retargeting.”
He explains that Pearle Vision is also active on social media, utilizing ad campaigns to resonate with online viewers and to promote Pearle Vision’s deeper understanding of its patients.
If you’re interested in a profitable franchise opportunity that holds genuine neighborhood eye care as its primary objective, then you might be a good fit for Pearle Vision. To learn more about the Pearle Vision franchise opportunity, please click here.
This is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A. and Canada, we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A., provinces in Canada, and other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states/provinces, we will not offer you a franchise unless and until we have complied with applicable legal requirements in your state. This information about our franchise opportunity is intended solely for residents of the United States and Canada.