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Pearle Vision Receives Highest Honor Set by Women for Outstanding Customer Experience for 5th Consecutive Year

Pearle Vision earns 2023 Women’s Choice Award by being recommended by 9 out of 10 female customers

New York, NY – January 24, 2023 – As the trusted referral source for women, the Women’s Choice Award has recognized Pearle Vision for its exceptional customer recommendation rating, earning it the coveted 2023 Women’s Choice Award®.  In a national survey conducted by the Women’s Choice Award, over 85% of Pearle Vision female customers who have had experience with the brand’s products, say they would recommend Pearle Vision to their friends and family.

Caring about the people behind the eyes is and will remain the foundation for what Pearle Vision stands for. We’re so proud to learn that our team of eye care experts has for the fifth consecutive year been recognized with this prestigious award.

– Doug Zarkin, vice president and chief marketing officer, Pearle Vision

As recommendation ratings are the pinnacle for determining true brand loyalty and love – the Women’s Choice Award is a powerful indicator of a brand’s commitment to their customers. The Women’s Choice Award seal also represents Pearle Vision’s commitment to empowering women to make the best consumer choices for themselves and their families.

Women are decision makers and motivators and value recommendations, referrals and brands that reflect what matters most to her. Over 90% of female consumers value the opinion of others when making purchasing decisions. The Women’s Choice Award seal delivers the trusted, third party validation that she seeks and gives her the confidence to choose one brand over others based on the experience of other women.

With so many choices in the marketplace today, the Women’s Choice Award is a one-stop solution to help the most important consumer: women, simplify her choices so she can spend less time searching and more time on what matters in life. When she sees the Women’s Choice Award seal it provides an unparalleled level of trust and validation, putting her mind at ease-and that’s priceless. We congratulate Pearle Vision for their focus on excellence, a commitment that is recognized by women consumers nationwide.

– Delia Passi, founder and CEO of the Women’s Choice Award

MEDIA CONTACTS:            

Nick Renda | Pearle Vision
Senior Director, Communications
T: (914) 924-4870  


Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who began the concept of one-stop, total eyecare with the opening of the Pearle Vision Center in Savannah, Ga. Dr. Pearle combined complete eye exams with an extensive selection of eyewear. In 1981, Pearle Vision began offering franchise opportunities to select doctors and opticians. Today, with nearly 600 EyeCare Centers located throughout the United States, Canada and Puerto Rico, Pearle Vision is built around a doctor-centered business model with a primary focus to deliver genuine eye care to patients and become the neighborhood trusted source for all their eye care and eye wear needs. Pearle Vision is owned by EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. For more information, visit And, to learn more about the Pearle Vision franchise opportunity, visit or call 1-800-PEARLE-1.


WomenCertified Inc., home of the Women’s Choice Award sets the standard for helping women to make smarter consumer and healthcare choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc.,  created the Women’s Choice Award as the first national award based on the ratings and preferences of women. Visit the official website at to learn more.


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