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In Honor of Those Who Serve

At Pearle Vision®, we believe those who serve our country deserve to return to fulfilling opportunities for furthering their careers here at home. We proudly offer a discount of 20% off our franchise fee to honorably discharged U.S. veterans who wish to join our roster of Pearle Vision EyeCare Center licensed owners.

Don’t let a lack of health care experience hold you back.

While many Pearle Vision EyeCare Centers are owned by optometrists and opticians, our business model does not require a medical background. In fact, it thrives under owners who possess the leadership skills that are often developed in the armed services. That’s one reason Pearle Vision is ranked No. 33 on Entrepreneur’s 2019 listing of Top Franchises for Veterans.

Pearle Vision’s extensive systems and support can help veterans with goal-oriented discipline and a commitment to customer service to become successful franchise owners. Veterans who are already licensed owners have said their military experience in organizing teams, building camaraderie and paying attention to details have contributed to their effectiveness with Pearle Vision franchises.

Some veterans who are licensed owners, such as Dr. Zelmira Farmer, fulfill their dreams of healthcare careers with our help. Dr. Farmer always had a desire to work in the medical field. She spent 12 years as an Air Force medic before returning home to complete her medical degree. Dr. Farmer said she chose optometry after seeing firsthand the difference a pair of glasses made to her optometry patients when she was deployed on humanitarian missions. She and her husband are now licensed owners of a Pearle Vision EyeCare Center in Texas.

Offering the 20% franchise fee discount makes it easier for U.S. veterans like Dr. Farmer to join the ranks of Pearle Vision licensed owners. We strive to be a top franchise opportunity for the veteran community and have been recognized as such by being ranked No. 33 on Entrepreneur magazine’s 2019 Top Franchises for Veterans list.

As part of our commitment, we belong to the International Franchise Association Foundation®’s VetFran® program. VetFran was established after the first Gulf War to build a network of “brands that voluntarily offer financial discounts, mentorship and training for aspiring veteran franchisees and veterans seeking employment.”

Pearle Vision’s franchise model includes extensive systems for supply chain, inventory management, billing and insurance claims, information resources and other support for all franchise owners. In addition, Pearle Vision has outstanding brand recognition and provides ongoing national marketing as well as a local marketing plan to help build your EyeCare Center’s customer base.

This complete package of business efficiencies combine to allow owners to devote more time to the patients they serve, their employees and business development. We stand behind our philosophy of “eye care first, glasses second,” and we help licensed owners achieve that standard.

To learn more about the unique benefits of a Pearle Vision franchise for veterans and other licensed owners, please submit this form.


This is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A. and Canada, we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A., provinces in Canada, and other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states/provinces, we will not offer you a franchise unless and until we have complied with applicable legal requirements in your state. This information about our franchise opportunity is intended solely for residents of the United States and Canada.


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