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Pearle Vision’s Doug Zarkin featured in Franchising USA

In a new article by Pearle Vision Vice President Doug Zarkin, the head of marketing, he says that franchises interested in partnering with a celebrity consider three factors:

  Will it resonate with audiences in different geographic markets?

  Will it shape desirable customer perceptions?

  How will the partnership reflect on the brand?

Click here to read the article.


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