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Franchise Update Highlights Pearle Vision’s Marketing Strategies

VP and Chief Marketing Officer Doug Zarkin discusses our award-winning consumer marketing and how it helps Licensed Owners build business

We’re proud of the work we’ve done on our marketing campaigns to showcase the genuine eye care Pearle Vision Licensed Owners can provide to their patients, especially in the Clio Award-winning ad “Ben’s Glasses.”

In a recent roundtable with other accomplished marketing executives at Franchise Update, VP and Chief Marketing Officer shared his thoughts on our recent efforts:

“The campaign showcases how Pearle Vision’s commitment to genuine eye care goes beyond the eye exam and looks at the whole person, and how vision affects lives all day, every day. … By positioning Pearle Vision as the neighborhood hub for genuine eye care, we continue to portray our commitment to the communities we serve.”

Read the full article at Franchise Update.

Learn more about Pearle Vision®

To learn more about the optical store franchise opportunity with Pearle Vision, please fill out the form on this page to request more information. We’re happy to answer your questions about the brand.

This article is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A. and certain other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable franchise investment law requirements in your jurisdiction.


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