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How Our Brand Seeks to Help You Build Your Optical Business

Our history has helped us build a strong reputation, and our forward-looking marketing helps us maintain it

When looking for a provider for any kind of medical care, patients often don’t even know where to start, but in fields like the optical business, there are some strong brands that patients already know and trust. We believe that Pearle Vision® is one such brand, and that it can help our Licensed Owners grow their businesses.

“Most people know Pearle Vision and that it was founded by Dr. Stanley Pearle, an optometrist and icon in the category,” Vice President of Licensing and Development Greg Hare says in a recent Franchising Today profile. “Our classic tagline, ‘Nobody cares for eyes more than Pearle’ is well-known. We have strong brand awareness.”

Of course, maintaining that brand awareness is another area where Pearle Vision strives to excel. Our award-winning marketing campaigns highlight the genuine, quality care that has brought patients to Pearle Vision for generations. They showcase how the optometrists and opticians at or next to Pearle Vision locations can help people live better lives by improving their eyesight, and that they can look great with the many stylish brands of eyewear our stores carry.

Consistent need makes the optical business sustainable

Part of the reason Pearle Vision has been around so long is because our optical franchise services are in constant demand. Vision care is a necessity, not a luxury. It’s also an ongoing need, and many of our Licensed Owners create long-lasting relationships with patients that can last years and can even span generations. We believe that an aging population also means the need for our services is growing, and with our Licensed Owners, we’re poised to meet that demand.

“We have a unique value proposition given the aging population and Pearle Vision is at the forefront in terms of patient care and appeal,” Hare says in Franchising Today.

A smiling older woman is wearing glasses as her husband sits to her right and a grandson in a football uniform sits to her left, both slightly out-of-focus.

There’s a constant, ongoing need for the optical business, which helps Licensed Owners build long-lasting patient relationships.

The quality of care matters to a customer, as well. We pride ourselves on striving to provide a high level of care, because we believe that’s what people want.

Many customers already know they can get that at Pearle Vision. Our consumer website points them to their nearest local Pearle Vision location. That can make it much easier for customers to find you and is designed to help lessen the problems with “discoverability” that you might have as an independent practice or with a lesser-known brand.

Learn more about the optical business with Pearle Vision®

To learn more about the optical business opportunity with Pearle Vision, please fill out the form on this page to request more information. We’re happy to answer your questions about the brand.

This article is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A. and certain other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable franchise investment law requirements in your jurisdiction.


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