Female Customers’ High Recommendations Earn Pearle Vision the Women’s Choice Award
Female customers are extremely satisfied with the eye care they receive at Pearle Vision®, according to a survey conducted by the Women’s Choice Award®. Nine out of 10 women customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. As a result of that high […]
Check Out Marketing Webinar With Pearle Vision’s Doug Zarkin
Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed lessons learned in working with […] Read More
Pearle Vision® Licensed Owners Bring Healthy Vision to Their Communities
“When the pediatrician said my 8-year-old needed glasses, I felt like the worst mom in the world for not having realized it earlier. I needed eye care professionals I could trust to properly put her in glasses,” writes a customer. Being a neighbor with a name that customers can trust is a big part of […] Read More
3 Paths to Multi-unit Ownership with Pearle Vision
Pearle Vision’s licensed owners, including multi-unit owners, come from many backgrounds and travel different paths. Meet three multi-unit owners: Expanding the Family Business Dr. Jeff Butcher and his son, Dr. Chris Butcher, operate three Pearle Vision centers in Oklahoma and six in Florida. They have an area development deal in Tampa for 15 centers, […] Read More
Succession Planning for Franchise Owners
Mike Arends, Licensed Owner of Pearle Vision franchises in Minnesota and South Dakota, was pleasantly surprised when his daughters decided to follow in his footsteps and take over the family business. In about a year, daughters Jessy and Maggie will become co-owners with their dad and his business partner. How do franchisees go about creating […] Read More