Pearle Vision’s Consumer Marketing Program Is Designed to Help You Attract Patients

If you are wondering how you would market the products and services offered at a new Pearle Vision® location, put your mind at ease. Pearle Vision’s $35 million annual consumer marketing program is invaluable to licensed owners building their businesses. The sophisticated brand marketing includes newspaper and television advertising, direct mail, newspaper program and a […]

Pearle Vision General Manager Discusses Opportunity at Finance & Growth Conference

Pearle Vision General Manager Alex Wilkes recently spoke on the Pearle Vision opportunity at Franchise Times’ Finance & Growth Conference. Wilkes explained that Luxottica, the world’s leading eyewear company, acquired Pearle Vision in 2004, offering many new benefits to franchise owners. Since then, Pearle Vision has leveraged its enterprise capabilities and taken advantage of its global […]

Check Out Marketing Webinar With Pearle Vision’s Doug Zarkin

Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed lessons learned in working with […]

Pearle Vision® Licensed Owners Bring Healthy Vision to Their Communities

“When the pediatrician said my 8-year-old needed glasses, I felt like the worst mom in the world for not having realized it earlier. I needed eye care professionals I could trust to properly put her in glasses,” writes a customer. Being a neighbor with a name that customers can trust is a big part of […]

Why We Believe Pearle Vision® Is a Great Addition to an Investor’s Portfolio

Business people analyzing investment charts on teblet in meeting room, Accounting concept, soft focus, vintage tone

Pearle Vision’s proven business model is designed to simplify management of an optical store —or multiple stores. We believe a Pearle Vision franchise can be a strong addition to an investor’s portfolio because it is part of a trusted, established brand; the business model is scalable; support is available from the corporate level; and the […]

3 Paths to Multi-unit Ownership with Pearle Vision

Pearle Vision’s licensed owners, including multi-unit owners, come from many backgrounds and travel different paths. Meet three multi-unit owners: Expanding the Family Business Dr. Jeff Butcher and his son, Dr. Chris Butcher, operate three Pearle Vision centers in Oklahoma and six in Florida. They have an area development deal in Tampa for 15 centers, so […]

Pearle Vision to Expand Franchise Reach Into Canada

Canada pinned on the map with flag

Vancouver, Calgary, Edmonton and Toronto Are Key Markets Pearle Vision has its eyes on Canada. The respected optical franchise is positioned to expand its footprint throughout Canada this year, with a special focus on Vancouver, Calgary, Edmonton and Toronto. Currently, there are 59 Pearle Vision EyeCare Center locations in Canada. “We are excited by the […]

Entrepreneur Magazine Ranks Pearle Vision Among Top Health Products Franchises in 40th Annual Franchise 500® List

Entrepreneur's badge for Pearle Vision being ranked 75th on the top 500 franchise list

MASON, Ohio (Jan. 10, 2019) – Pearle Vision has been recognized as one of the nation’s top health franchises in Entrepreneur magazine’s highly competitive Franchise 500® list. Entrepreneur’s annual rankings rate outstanding performance in areas including unit growth, financial strength and stability, and brand power. Pearle Vision was ranked No. 75, placing the brand in […]