Franchising & Frames
Eyewear has come a long way in terms of technology, style and perception. Glasses are no longer viewed only as tools to correct vision; they are also seen as fashion accessories. This cultural shift in perception is helping to support the thriving optical retail industry. Glasses have moved from medical necessity to fashion statement. Everyone […]
Pearle Vision’s Consumer Marketing Program Is Designed to Help You Attract Patients
If you are wondering how you would market the products and services offered at a new Pearle Vision® location, put your mind at ease. Pearle Vision’s $35 million annual consumer marketing program is invaluable to licensed owners building their businesses. The sophisticated brand marketing includes newspaper and television advertising, direct mail, newspaper program and a […]
Fueling Growth by Honoring Dr. Stanley Pearle’s Vision of Genuine Eye Care
More than five decades after Dr. Stanley Pearle opened his first storefront in Savannah, Ga., licensed owners from around the company will return to the Hostess City of the South this month to celebrate the brand’s growth and honor the pillars of Dr. Pearle’s success: caring for eyes and the people behind them. Dr. Pearle […]
Pearle Vision General Manager Discusses Opportunity at Finance & Growth Conference
Pearle Vision General Manager Alex Wilkes recently spoke on the Pearle Vision opportunity at Franchise Times’ Finance & Growth Conference. Wilkes explained that Luxottica, the world’s leading eyewear company, acquired Pearle Vision in 2004, offering many new benefits to franchise owners. Since then, Pearle Vision has leveraged its enterprise capabilities and taken advantage of its global […]
Female Customers’ High Recommendations Earn Pearle Vision the Women’s Choice Award
Female customers are extremely satisfied with the eye care they receive at Pearle Vision®, according to a survey conducted by the Women’s Choice Award®. Nine out of 10 women customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. As a result of that high […]
Check Out Marketing Webinar With Pearle Vision’s Doug Zarkin
Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed lessons learned in working with […]
Pearle Vision® Licensed Owners Bring Healthy Vision to Their Communities
“When the pediatrician said my 8-year-old needed glasses, I felt like the worst mom in the world for not having realized it earlier. I needed eye care professionals I could trust to properly put her in glasses,” writes a customer. Being a neighbor with a name that customers can trust is a big part of […]
3 Paths to Multi-unit Ownership with Pearle Vision
Pearle Vision’s licensed owners, including multi-unit owners, come from many backgrounds and travel different paths. Meet three multi-unit owners: Expanding the Family Business Dr. Jeff Butcher and his son, Dr. Chris Butcher, operate three Pearle Vision centers in Oklahoma and six in Florida. They have an area development deal in Tampa for 15 centers, so […]
Entrepreneur Magazine Ranks Pearle Vision Among Top Health Products Franchises in 40th Annual Franchise 500® List
MASON, Ohio (Jan. 10, 2019) – Pearle Vision has been recognized as one of the nation’s top health franchises in Entrepreneur magazine’s highly competitive Franchise 500® list. Entrepreneur’s annual rankings rate outstanding performance in areas including unit growth, financial strength and stability, and brand power. Pearle Vision was ranked No. 75, placing the brand in […]
Patient Experiences Make Pearle Vision Stand Out in the Eyewear Industry
Corporate support and new initiatives help Licensed Operators provide better care in the eyewear industry Positive patient experiences are at the core of Pearle Vision’s strategy and help us distinguish ourselves in the eyewear industry. We strive to provide our patients with the best care possible from qualified and passionate optometrists and opticians, and our […]
