Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand

Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand.

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This is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A. and Canada, we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A., provinces in Canada, and other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states/provinces, we will not offer you a franchise unless and until we have complied with applicable legal requirements in your state. This information about our franchise opportunity is intended solely for residents of the United States and Canada. Eye exams are available at Independent Doctors of Optometry at or next to Pearle Vision in most states. Doctors in some states are employed by Pearle Vision. © 2024 Pearle Vision, Inc. All rights reserved | Privacy Policy