For many licensed owners, Pearle Vision offers more than a business opportunity. It presents the opportunity to make a difference in the communities that owners call home. Over the years, licensed owners have forged relationships with local nonprofit organizations and charities through donations, sponsorships and participation in community events in the hope of making their communities stronger and healthier places to live.
In 2019, Pearle Vision joined forces with the global vision care nonprofit OneSight to bring high-quality eye care to children in need through a new program. ABSee, powered by Pearle Vision and OneSight, is bringing no-cost access to eye care and eyewear to students in neighborhoods across North America where Pearle Vision EyeCare Centers are located. ABSee is Pearle Vision’s corporate philanthropy.
Pearle Vision has worked alongside OneSight for many years. OneSight was started by LensCrafters employees more than 30 years ago, and when Luxottica acquired Pearle Vision, Pearle’s foundation joined forces with OneSight so that they could work together to do even more good. Hundreds of Pearle Vision doctors and associates have volunteered at OneSight vision care clinics, which provide eye exams and glasses to people in need around the world.
ABSee Is Changing Lives
Pearle Vision and OneSight share a unique understanding of how critical it is to have access to high-quality eye care for children to unlock their potential and achieve their dreams. Because approximately 80 percent of learning is visual for children, it can become a challenge for students with vision problems to achieve their full potential in school and in life.
The American Optometric Association reports that one in four school-age children in the U.S. has an undiagnosed vision problem. However, the need at ABSee clinics has been documented much higher — more than 80% — because the schools are in lower socioeconomic communities, which are often underserved.
Here are some of the ABSee clinic highlights so far:
- Las Vegas: 202 children served; 70% needed glasses.
- Minneapolis: 240 children served; 95% needed glasses
- Chicago: 244 children served; 68% needed glasses
- Atlanta: 200 children served; 90% needed glasses
The students who needed glasses were able to select frames from a selection available at the clinic and take their new glasses home the same day.
Pearle Vision licensed owners are enthusiastically supporting ABSee, volunteering at clinics in their areas and soliciting customer support at point of sale.
Dr. Ketan S.
“Vision is one of the founding senses that you need in order to develop intellectually.”
Dr. Pat M.
“It really feels good to be able to help people in our area and our community and to give back.”
“The first time you see a child put on a pair of glasses, their eyes just light up and you see this huge smile that comes on, it’s like a light is switched. You just want to be part of it.”
Corporate Social Responsibility
Pearle Vision is one of many well-known brands that have been intentional about corporate citizenship in recent years, and Americans approve. A 2018 Accenture survey1 of 30,000 consumers showed broad support for brands that embrace social change initiatives. Sixty-three percent of respondents said they prefer to buy goods and services from companies that stand for a shared purpose that aligns with their personal values and beliefs.
Franchise owners, in particular, possess a unique opportunity to serve their respective communities under one brand name. The same list of attributes that make a franchise attractive to potential franchisees – a national marketing program, buying power, established technology and support systems – also gives owners the ability to make a greater positive impact by joining forces and sharing resources.
Pearle Vision’s licensed owners have a long history of giving back to the communities in which their EyeCare Centers are located, and that has become not only central to the corporate culture but also something that attracts like-minded people to the brand. In fact, Dr. Stanley Pearle founded the company on a commitment to put caring for people first, and that is reflected in the brand’s iconic slogan, “Nobody cares for eyes more than Pearle.”
Wilkes says, “Every day, we see patients in our EyeCare Centers who have vision care needs, and we are there to help them see more clearly. But if we truly are the brand that cares for eyes more than anyone else, we also have an obligation to improve the lives of the community outside our doors, especially the most vulnerable members of that community. ABSee provides an excellent opportunity for us to do that.”
1 “From Me to We: The Rise of the Purpose-led Brand,” Accenture Strategy Global Consumer Pulse Research, 2018 survey.