For many licensed owners, Pearle Vision offers more than a business opportunity. It presents the opportunity to make a difference in the communities that owners call home. Over the years, licensed owners have forged relationships with local nonprofit organizations and charities through donations, sponsorships and participation in community events in the hope of making their communities stronger and healthier places to live.
Pearle Vision is a long-time supporter of the global vision care nonprofit OneSight. Hundreds of Pearle Vision doctors and associates have volunteered at OneSight vision care clinics, which provide eye exams and glasses to people in need in the U.S. and around the world.
Pearle Vision and OneSight share a unique understanding of how critical access to high-quality eye care is to help children unlock their potential and achieve their dreams. That’s why they joined forces in 2019 to create ABSee, powered by Pearle Vision and OneSight. ABSee is bringing vision care clinics to serve children in need in neighborhoods across North America where Pearle Vision EyeCare Centers are located.
One in four school-age children in the U.S. has an undiagnosed vision care problem, according to the American Optometric Association. Because approximately 80 percent of learning is visual for children, it can become a challenge for students with vision problems to achieve their full potential in school and in life.
“Pearle Vision has been a long-time supporter of OneSight, and we are thrilled to bring our relationship to the next level with ABSee,” says Alex Wilkes, General Manager of Pearle Vision. “We know that getting a pair of glasses can be life-changing for a child with a vision problem. With ABSee, we are underscoring our longstanding commitment to caring about the people behind the eyes, ensuring that every child, especially those with financial need, has access to quality eye care and corrective eyewear.”
Learn more about our efforts and join us in supporting this cause.
Corporate Social Responsibility
Pearle Vision is one of many well-known brands that have been intentional about corporate citizenship in recent years, and Americans approve. A 2018 Accenture survey1 of 30,000 consumers showed broad support for brands that embrace social change initiatives. Sixty-three percent of respondents said they prefer to buy goods and services from companies that stand for a shared purpose that aligns with their personal values and beliefs.
Franchise owners, in particular, possess a unique opportunity to serve their respective communities under one brand name. The same list of attributes that make a franchise attractive to potential franchisees – a national marketing program, buying power, established technology and support systems – also gives owners the ability to make a greater positive impact by joining forces and sharing resources.
Pearle Vision’s licensed owners have a long history of giving back to the communities in which their EyeCare Centers are located, and that has become a core part of the corporate culture and something that attracts like-minded people to the brand. In fact, Dr. Stanley Pearle founded the company on a commitment to put caring for people first, and that is reflected in the brand’s iconic slogan, “Nobody cares for eyes more than Pearle.”
Wilkes says, “Every day, we see patients in our EyeCare Centers who have vision care needs, and we are there to help them see more clearly. But if we truly are the brand that cares for eyes more than anyone else, we also have an obligation to improve the lives of the community outside our doors, especially the most vulnerable members of that community. ABSee provides an excellent opportunity for us to do that.”
1 “From Me to We: The Rise of the Purpose-led Brand,” Accenture Strategy Global Consumer Pulse Research, 2018 survey.