Pearle Vision competition - How we help Licensed Owners stand out
Franchise information: 800-PEARLE-1

How is Pearle Vision different from the competition?

Licensed Owners provide the patient care of a private practice with the support and power of a world class brand

Pearle Vision competition: A brand built on genuine eye care

Pearle Vision helps Licensed Owners maintain strong margins and increase sales volumes. When low-cost competitors enter an industry, you can either compete by engaging in a race to the bottom in terms of prices and service, or you can stake out a premium position within the industry by offering better service, better products, better variety and a better customer experience.

Pearle Vision is a premium provider that continues to build patient loyalty thanks to our more than five-decade-old commitment to genuine eye care.

“You have the optical retail brands that play much more the value segment. They’re screaming promotion,” says Pearle Vision General Manager Alex Wilkes. “That’s clearly not who we want to be. We are a brand that desperately and deeply cares about taking care of your vision — a brand that was founded by a doctor with premise: ‘Take care of the people, and take care of the patients.’ That’s our positioning. We stand for exceptional quality of care.”

A better experience for doctor and patient

It’s your practice. You own it.

If you are an optometrist, you establish doctor exam hours, and you control your lifestyle. Your practice is independent from the retail operation, and you pay no royalties to Pearle Vision on the revenue you generate providing exams and eye care to patients. Pearle Vision provides you business systems, buying power and support to build a scalable optical business quickly and efficiently. We help you grow and cultivate your patient list for the long term. You are not burdened with learning how to do this on your own. You have the support of an eye care leader to help you manage your business so you can spend more time focusing on your patients.

Full-service patient care

The Pearle Vision philosophy is eye care first, glasses second. It’s the neighborhood doctor who cares for patients as only a neighbor could, offering full-service eye care ranging from exams and treatments to eyewear and contact lenses for all ages. At Pearle Vision, every appointment is about much more than just seeing clearly, it’s about earning the patient’s trust with a team of experts who are serious about caring for eyes, whether it’s in the exam room or on the retail floor.

An image of a Pearle Vision associate greeting a customer next to a green text field that reads "7,102 | Luxottica retail outlets worldwide at the end of 2017, which included 1,811 franchised locations. Pearle Vision Licensed Owners benefit from Luxottica's market power. | Source: Luxottica, 'Annual Review 2017'"

Better back end systems = more time for patients

Managing your own practice becomes much less time consuming with Pearle Vision’s processes and business operations support. Some of these include:

  • Turn-key Customer and Patient Relationship Management System (CRM) to support patient and customer retention, while driving incremental sales and exam volume
  • Training and support for all new Licensed Owners with classroom, online and in-store education that will prepare them to run their business with a focus on delivering genuine eye care
  • A dedicated team of business consultants to coach and counsel as you grow your business
  • Full-service real estate support to facilitate site selection, market development, store design, construction and turn-key project management