Patient experience makes Pearle Vision stand out in eyewear industry
Corporate support and new initiatives help Licensed Operators provide better care in the eyewear industry
Positive patient experiences are at the core of Pearle Vision’s strategy and help us distinguish ourselves in the eyewear industry. We strive to provide our patients with the best care possible from qualified and passionate optometrists and opticians, and our dedicated corporate team ensures that our Licensed Operators have all the support and information they need.
Pearle Vision Chief Marketing Officer Doug Zarkin recently spoke to Loyalty360 about how we’re listening to patient and licensed operator feedback to keep the patient experience best in class. Read the full interview on Loyalty360:
“Our patient experience and the way in which we treat everyone like a patient, even if they have an updated prescription and don’t need an exam, is one of the most critical ways we distinguish ourselves in the optical retail space. Our people and the way in which we guide our patients through the exam and retail experience is what we refer to as the Neighborhood Eye Care Experience.
At Pearle Vision, the how is as important as the what. By that, I mean that our training and efforts to ensure that every patient has an amazing patient experience drives our brand, drives our innovation and, in the end, helps drive the profitability for our licensed operators.”
Pearle Vision marketing helps us bring patients in the door the first time, but they come back because of the amazing patient experience our Licensed Operators and experienced eye care professionals provide. That’s what makes Pearle Vision a unique business opportunity in the eyewear industry.
Learn about Pearle Vision business opportunities
To learn more about Pearle Vision and the opportunity to open your own franchise in the eyewear industry, fill out the form on this page to request more information. We’re happy to answer your questions about the brand.
*This article is not intended as an offer to sell or the solicitation of an offer to buy a
franchise. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A. and certain other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable franchise investment law requirements in your jurisdiction.