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Local First! Finding Marketing Strategies Amid Disruption

Pearle Vision’s head of marketing, Doug Zarkin, recently spoke with Franchise Update magazine to discuss how COVID-19 has pushed franchise consumer markets to shift their typical strategies to more creative than usual to genuinely engage and serve customers. In the Q1 issue, Zarkin details how Pearle Vision adapted its priorities and marketing approach amid the global pandemic.

Entrepreneur Magazine Ranks Pearle Vision No. 1 Eye Care Franchise on Franchise 500® List

MASON, Ohio (Jan. 19, 2021) – Pearle Vision has again been ranked the nation’s top Eye Care franchise on Entrepreneur magazine’s prestigious Franchise 500® list. The magazine’s annual rankings are based on outstanding performance in areas such as unit growth, financial strength and stability, and brand power. Pearle Vision was ranked No. 1 for the […] Read More

In a Challenging Year, Pearle Vision Experiences Strong Growth and Interest

Even as the world grappled with an unprecedented health and economic crisis, Pearle Vision remained steadfastly focused on growth in 2020. As in most industries, franchises have begun to categorize business in 2020 in two distinct ways: before and after March. Before March, the legacy brand was positioned for a great year. There were a […] Read More

Pearle Vision Salutes the Veterans Now Serving as Licensed Owners

Dr. Jeffrey Butcher knew he wanted to be an optometrist from the time he was 11 years old following an eye exam in his hometown of Norman, Oklahoma. “I loved that I could see so much better afterward, and the optometrist just seemed to really like his job,” Butcher says. “After high school, I joined […] Read More

Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign

Award in Sustained Success Category is Pearle Vision’s Fourth Effie in Six Years  Pearle Vision was awarded the Bronze Effie in the Sustained Success category during the 2020 Virtual Ideas That Work: Effie US Summit & Awards Gala. This is the brand’s first Effie in the Sustained Success category and its fourth Effie in six years.   In addition, for the fifth consecutive year, Pearle Vision was a finalist in the Health Care Services category and for […] Read More

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