Franchise information: 800-PEARLE-1

Pearle Vision leadership team

Alex Wilkes, General Manager


Alex Wilkes has been General Manager for Pearle since March 2016. He previously oversaw vision care efforts at sister brand LensCrafters, where he led innovations to tighten the company’s partnerships with optometrists and also worked to elevate the patient experience. “Pearle is an amazing brand where you get to work with incredible entrepreneurs. Two heads are better than one. The ability to work with passionate, licensed operators on a daily basis is just super exciting. And I just love the values of the brand. It’s a brand founded in 1961 based on taking care of people, and having a very strong family values culture. That’s important to me.”

Doug Zarkin, Vice President, Head of Marketing

Doug Zarkin joined Pearle Vision in 2012 and is responsible for the global strategic marketing, visual merchandising, product promotion and store design. In 2015, he was recognized with a Silver Effie for marketing excellence in HealthCare Services Marketing for leading the brand revitalization work for Pearle Vision. Before joining Pearle Vision, he launched and managed the “mark” brand for Avon, an international brand targeted to upscale young women, which achieved $118 million in sales in its first 18 months. He then served as Vice President of Marketing for Victoria’s Secret brand Pink, where he led the brand from its test market beginnings to becoming a $400 million+ standalone brand.

Jason Singh, OD, Chief Medical Officer


Jason Singh joined Pearle Vision as our Chief Medical Officer after having spent 7 years dedicating his life to expanding the availability of vision care to neglected communities around the world, during which worked to bring vision, dental, community health, and AIDS care to the post-apartheid township of Mamelodi, South Africa; then served as Executive Director for OneSight, a non-profit created by Luxottica to reach the hundreds of millions of people worldwide whose lives can be changed by a simple pair of glasses. “It was an honor to serve OneSight. Our mission is simple: How do we provide clear vision around the world to every under resourced community that has a need? It has served over 9 million people in 28 years, in 41 countries and 47 states, and it is still something that is close to the DNA of all people that are connected to Luxottica, including Pearle Vision.” As Pearle Vision’s Chief Medical Officer, he oversees a clinical strategy designed to share best practices, educate staff, and secure equipment to help licensed operators provide consistent excellent neighborhood eye care.

Greg Hare, Vice President of Business Development

Greg Hare has been part of the Pearle Vision team since 2014, and has been part of the Luxottica family since 1996. He supports the development of new eye care centers and the expansion of the brand. Before joining Pearle Vision, he helped grow the EyeMed Vision Care insurance program, and led the OneSight non-profit organization. Prior to leading OneSight, Greg previously provided strategic product and merchandising leadership for Pearle Vision as an associate vice president.

David Reiter, Territory Vice President of Field Operations

David Reiter has been with Pearle Vision since 2010 and has been Regional Vice President of Field Operations since 2014, where he oversees operations in the Western United States and Western Canada. He was recruited as a turnaround manager for underperforming corporate-owned markets, and developed a special event division that helped boost market share and revenue. He now brings his operational expertise to the field support team, where he leads a team of business coaches dedicated to helping licensed operators boost their performance and maximize their return-on-investment. Prior to joining Pearle Vision, he was a sales leader in the formalwear industry.

Josh Robinson, Territory Vice President of Field Operations

Josh Robinson joined Pearle Vision in 2012 and oversees the franchise support and operations team in the Eastern United States, Eastern Canada and Puerto Rico. He has more than 20 years of experience supporting franchisees and helping them optimize the performance of their businesses. Before joining Pearle Vision, he was Senior Director of Operations for Dunkin’ Brands.

Chris Laden, Finance

Chris Laden was promoted to Senior Director of Finance for Pearle Vision in 2016 after having served as the brand’s Director of Financial Planning & Analysis.  He provides strategic planning and leadership through financial reporting, annual and long-term planning, and by driving financial accountability for corporate & franchise operations, product planning, human resources, and licensing & development. Prior to joining Pearle Vision, he held a variety of senior finance roles at General Electric.

Mike Weaver, Director of Business Development

Mike Weaver leads Pearle Vision’s efforts to recruit licensed operators and facilitate their process of investigating the brand and determining whether Pearle Vision is an opportunity they would like to pursue. When you fill out a form on this website, Mike is one of the first people who will be in touch. Before being promoted to his current role in 2014, he consulted with licensed operators to help them improve profitability. He also oversaw financing services for licensed operators and candidates, helping to manage relationships with lending institutions in order to help qualified candidates secure capital.

The individuals listed above are employees of Luxottica Retail North America Inc., the franchisor of Pearle Vision®.