How Dr. Stanley Pearle transformed vision care
In 1961, Dr. Stanley Pearle transformed the eye care industry. When he opened his first Pearle Optical in Savannah, Georgia, he created a comprehensive EyeCare destination by bringing optometrists and opticians together, which allowed patients to conveniently stop in for a comprehensive eye exam and then immediately consult with an optician to select frames and lenses.
Patients immediately flocked to Pearle Optical, not only because of convenience, but also because of style. Dr. Stanley Pearle made it his mission to stock the widest assortment of fashionable frames.
Throughout the 1970s and 1980s, he opened hundreds of Pearle Vision Centers throughout the United States. His commitment to both comprehensive eye care and fashionable eyewear resonated with customers who wanted to see better and look better. The tagline “Nobody cares for eyes more than Pearle” became an iconic slogan that still echoes today.
Pearle Vision begins franchising
In 1981, Pearle Vision began offering franchises to optometrists, opticians, and investors who were interested in using Pearle’s business model, brand, and marketing muscle to build their own businesses. Today, the Pearle Vision franchise continues to grow by helping professionals profitably deliver quality eye care.
“What we look to do is to augment the business potential for dedicated professionals by providing them with turnkey systems, turnkey support, turnkey operations and marketing overlays that allow you to focus on one thing: practicing genuine eye care,” says Pearle Vision franchise Chief Marketing Officer Doug Zarkin. “We’re going to help you handle the rest by providing that support system to allow you go from an emerging practice, to a flawless practice, to a growing practice.”
Our vision for the future
To grow the Pearle Vision brand and drive results for all of our licensed operators, we are focused on quality care, improving the topline and bottom-line performance of eye care centers, and improving operations to boost customer satisfaction.
Pearle Vision is focused on providing an outstanding experience for patients by providing thorough eye exams focused on preventative and corrective care, and then offering patients a wide array of fashionable frames and lenses.
We will continue to grow our niche as a premium eye care provider that customers trust to deliver genuine eye care.